Privacy Policy

A. Data controller

We are pleased about your visit on a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg,, registered in the Register of Companies of the Brunswick District Court under No. HRB 100484 (‘Volkswagen AG’). In the following, we inform you about the processing of your personal data by Volkswagen AG in connection with your visit to the Dealer-Portal website.

B. Processing of personal data

I. Processing of log files

When you visit our website, we process the following log files from you, which do not allow any inference to your person:

  1. An anonymous cookie ID which does not make it possible to infer your IP address,
  2. the web browser you are using,
  3. the date and time of day of your visit,
  4. the websites which you have visited on our website and
  5. the website from which you are visiting our website.

The legal basis for processing this personal data is Article 6 paragraph 1 letter b GDPR (processing for the performance of a contract or prior to entering into a contract), and its purpose is a proper display of the website. We delete this log data automatically on behalf of a deletion routine after 42 days.

II. Processing of user account data

There is a need for specific user data to be stored in the process of registration which is defined by the requirements mandatory for the first local administrator and further authorized users. Each user account in the Dealer-Portal belongs to one OrgID. Only employees of the following departments can be defined as users:

  • Retailer (incl. garages and independent market participants)
  • Importer
  • Distribution Center
  • Agency
  • Department
  • Region
  • OE dealer (original equipment dealer)

For the registration process, the following data is required:

  • Title
  • First name
  • Surname
  • Password
  • Language

In addition to these, which are mandatory for all users, the first local administrator of an Org ID has to specify the last three digits of an ID card, the birthday and the work email-address. For access to some of the downstream applications, further fields may need data. An email address is mandatory for authorisation assignment of local user administration rights in the Dealer-Portal.

In the Dealer-Portal, local admins and users themselves are able to store contact data, such as telephone extension, fax machine number, mobile phone number, email address and title, e.g. to ensure swift accessibility to one user’s contact data to clarify possible account issues.

Moreover, local admins may fill in the following data, for reasons of one’s possible user account evaluation made easier:

  • Department
  • Area
  • Vendor ID

The Dealer-Portal is globally accessible, including third countries. Users can access their own data visible in their browsers. (Admins may additionally check upon data of other users.)

The legal basis for processing this personal data is our legitimate interest of being able to provide the website properly and offer a platform with safe user access to downstream applications that are essential for your work. (Article 6 paragraph 1 letter f GDPR).

III. Deletion of your personal data

By deactivation of your Dealer-Portal account, the access to the functions of the Dealer-Portal itself and all downstream applications are deprived. Your account and all related personal data will be removed by your local admin following the deactivation of your profile (retirement or role authorization withdrawal) within a Year.

In addition, as part of data cleansing processes, the personal data of inactive users on the Dealer Portal will be deleted. The legal basis for processing this personal data our legitimate interest in keeping the database of the Dealer Portal updated. (Article 6 paragraph 1 letter f GDPR).

IV. Transfer of contact details of Dealer Portal administrators

For users with administrative rights in the Dealer Portal (administrators), it also applies that their stored contact details (first name, last name, work e-mail address) can, if necessary, be transferred to administrators at higher sales levels (e.g. to wholesalers, OEM/brand companies, Volkswagen AG) within the Volkswagen sales network for the purpose of rolling out new versions or functions of the Dealer Portal. This transfer or processing of personal data is based on our legitimate interest in being able to provide and further develop the Dealer Portal properly (Article 6 paragraph 1 letter f DSGVO). In the case of administrators who are employees of Volkswagen AG, this forwarding or processing is carried out in accordance with § 26 paragraph 1 BDSG for the purpose of carrying out the employment relationship.

V. Commissioning of data processors

The data processing of Volkswagen AG mentioned in this privacy policy are carried out exclusively by Volkswagen AG or by service providers commissioned by Volkswagen AG. The necessary data protection agreements have been concluded with these service providers.

C. Use of cookies and tracking tools

I. General Information

Volkswagen AG uses various cookies on its websites. Cookies are small files containing configuration information that are stored on your end device. Cookies can basically be divided into three categories. There are cookies which are essential for the functionality of the website (so-called functional cookies), cookies which increase the level of comfort when visiting a website and, e.g. save your language settings (so-called comfort cookies) and cookies which are used to create a pseudonymised user profile (so-called tracking cookies).

II. Use of cookies on this website

This website only uses functional and comfort cookies. The use of functional cookies is mandatory for accessing the website (see Article 6 paragraph 1 letter b GDPR). The legal basis for comfort cookies is Article 6 paragraph 1 letter f GDPR. Providing proper comfort with each visit of the website is in our legitimate interest.

Find a detailed description of all cookies used in the following table:

Cookies name Purpose of usage Storage period Cookies category
Session management Session Functional cookie
VW User settings (e.g. language) 1 Year Comfort cookie
SysMsg Last login 1 Year Comfort cookie
searchUsr Last parameter of user search 1 Year Comfort cookie
searchdata Last parameter of organization search 1 Year Comfort cookie
selUsr Last applied UserID 1 Year Comfort cookie
DPAntiXsrfToken Safety measure against XSRF attacks Session Functional cookie
Login Internal workflow support 1 Year Functional cookie
KUIDHintCookie Information about Global UserID on login site 1 Year Comfort cookie
f5_* Cookies for load distribution from load balancers Session Functional cookie
sUnasEmpRol Last parameter for the search of employee roles to change 1 Year Comfort cookie
sAssEmpRol Last parameter for the search of employee roles to assign 1 Year Comfort cookie

D. Your Rights

You may assert your rights below against Volkswagen AG at any time upon a free-of-charge basis. For further information concerning the exercise of your rights, please see section E.

Right of Access by the Data Subject: You shall have the right to receive information from us regarding the processing of your personal data.

Right to Rectification: You shall have the right to demand that we correct your personal data which are incorrect and/or incomplete.

Right to Erasure: You shall have the right, in the event that the requirements specified in Art. 17 of the GDPR have been met, to demand the deletion of your data. Thus, in accordance with this Article 17, for example, you may demand the deletion of your data insofar as these data are no longer required for the purposes for which they were collected. Furthermore, you may demand the deletion of these data if we process your data based upon the consent which you have granted and you then withdraw this consent.

Right to Restriction of Processing: You shall have the right to demand the restriction of the processing of your data if the requirements specified in Art. 18 of the GDPR have been fulfilled. This is, for example, the case if you dispute the correctness of your data. For the duration of the verification of the correctness of the data, you may demand the restriction of the processing.

Right to Object: Insofar as the processing is [undertaken] based upon an overriding interest or your data are used for the purposes of direct advertising, you shall have the right to object to the processing of your data. An objection shall be permissible (sic!) if the processing either is carried out in the public interest or in the exercising of official authority or owing to a justified interest of Volkswagen AG or of a third party. In the event that you object, we request that you state your reasons to us regarding why you are objecting to the data processing. In addition, you shall have the right to object to the data processing for the purposes of direct advertising. This shall also be valid for profiling insofar as this is undertaken in conjunction with the direct advertising.

Right to Data Portability: Insofar as the data processing is undertaken based upon a consent or a fulfilment of a contractual agreement and this is also undertaken while using an automated processing system, you shall have the right to receive your data in a structured, commonplace and machine-readable format and to transfer these data to another data processing service provider.

Right of Revocation: Insofar as the data processing is undertaken based upon a consent, you shall have the right to withdraw your consent for the data processing, with effectiveness for the future, at any time and upon a free-of-charge basis, by using the following address: or by using the contact data provided in the Imprint section.

Right to Complain: You shall also have the right to complain to a government supervisory authority (e.g. to the State Data Protection Officer for Lower Saxony, Germany) regarding our processing of your data.

E. Your Contact Persons

Contact Person for Exercise of Your Rights

For further information concerning the exercise of your rights, please see

Data Protection Officer

Our Data Protection Officer shall support you as your contact person on all data protection-related matters:

Data Protection Officer of Volkswagen AG
Berliner Ring 2, 38440 Wolfsburg

Status: March 2021